People hold gold for different reasons. Below are three fictional profiles that illustrate how EONA’s features work. They are illustrations only, not testimonials or advice, and the value of precious metals can fall.
The Diversifier
Name: Andreas, 44
Profession: Tech Entrepreneur
Primary Goal: Diversify away from the tech sector
Andreas built and sold a startup and holds most of his assets in tech stocks, private equity and real estate. Worried about concentration, he wanted something that behaves differently — accepting that gold has its own price risk.
He didn’t want coins in a drawer or a product where he couldn’t see the underlying metal. He wanted allocated gold held with a named vault operator. With EONA, his holding is recorded against specific bars stored with Loomis in Dubai, and he can see the bar serial numbers in his account.
(Illustrative) “What I wanted was to see exactly which bars my holding is recorded against.”
The Cautious Professional
Name: Farah, 38
Profession: Consultant
Primary Goal: Simple access and clear records
Farah lives in Dubai and consults for clients across the GCC and UK. She doesn’t have much time to follow markets.
She wanted something she could understand and control.
Farah verified her EONA account and plans to buy a small amount of gold each month by bank transfer — using a Recurring purchase when that feature is available, which she could pause or cancel at any time, with each purchase at the prevailing price. She understands the value of her holding will go up and down.
(Illustrative) “I wanted something simple, with the costs shown before I confirm.”
The International Family
Names: Paolo & Sofia, 50s
Profession: Owners of a family business
Primary Goal: A reserve outside a single currency
This couple runs a family logistics firm with operations in Europe and Asia. They wanted part of their savings held as physical metal rather than only in bank deposits in one currency.
They bought allocated gold through EONA, stored with Loomis in Dubai. For them, gold is a long-term holding — though they know its price can fall and it pays no interest.
(Illustrative) “We wanted clear title to physical metal, not a promise.”
Common Threads
Across these examples, the common threads are:
- Clarity over what they own and where it is stored
- Trust in disclosed pricing and records
- Control over when to buy or sell
EONA sells physical precious metals on an execution-only basis and does not give investment advice. Whether gold suits you is your decision.