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Guide to Gold

Transparent Pricing

Transparent pricing is central to trust. This article explains how EONA’s pricing works — the spot price, a premium or discount to it, and a commission — so you know exactly what you pay.

In an industry with hidden spreads, retail markups and complex pricing, transparent pricing is essential. At EONA, we publish how our prices are built, from the first gram to the final sale.

The Problem with Traditional Gold Pricing

Many gold products — coins, pooled accounts or ETFs — combine costs in a single price or spread. Buyers see a “buy price” and a “sell price”, but not how much of it is cost.

This creates opacity, misaligned incentives, and ultimately, mistrust.

What Transparent Pricing Means at EONA

1. The Spot Price as the Base
EONA’s prices are based on the international spot price for gold and silver from a professional market-data provider, refreshed approximately every 10 to 15 minutes. If the price data is more than 30 minutes old, trading is paused.

2. A Premium to Spot
Purchases are at the spot price plus a premium; sales are at the spot price minus a discount. See our Fees & Spread page for the current figures.

3. A Stated Commission
A 1.00% commission plus 5% VAT applies to each purchase and sale. You see the price, commission and total before you confirm.

4. Transparent Storage Fees
Storage is charged at 0.50% per year for gold and 1.00% per year for silver, plus 5% VAT. See our Fees & Spread page.

5. Full Transaction History
Your account shows how much metal you own, your transactions and the costs you have paid.

Why It Matters

Knowing the exact cost structure lets you make informed decisions and compare providers meaningfully.

EONA sells on an execution-only basis and does not give investment advice. The value of precious metals can fall.

Common questions

  • At the international spot price plus a premium for purchases, minus a discount for sales, plus a commission on each purchase and sale. See our Fees & Spread page.

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