Inflation reduces what paper money can buy. Over the past century, the US dollar has lost over 95% of its purchasing power. Over the same long period, gold has broadly kept its value in real terms — but with long stretches of decline along the way.
Real Asset, Not a Paper Promise
Gold is tangible. It isn’t issued by a central bank and doesn’t rely on anyone’s solvency. That is why some people hold it alongside financial assets. When markets fall or central banks add stimulus, gold has sometimes moved the other way — but not always.
Gold and Inflation: A Historical Correlation
During the high-inflation 1970s, gold rose from $35 to over $800 per ounce by early 1980 — then fell by more than half over the following years. After the 2008 financial crisis, gold rose again, peaked in 2011, and then fell for several years. More recently, gold reached new highs during a period of post-COVID stimulus and inflation.
No asset is immune to volatility. Gold has held its value during some inflationary periods but not others, and past performance is not a reliable guide to the future.
How Allocated Gold Works
Recorded Ownership
With EONA, you don’t own a gold-backed promise or a pooled certificate. Your holding is recorded against specific bars with serial numbers, separately from EONA’s own assets.
Independent Storage
EONA stores your gold with Loomis, an independent vault operator, in Dubai. Zurich and Singapore are planned locations (coming soon). Vault stock is subject to independent checks, and you can see your holdings in your account.
A Physical Asset
Unlike inflation-linked bonds, gold isn’t tied to an inflation index, and it pays no income. Its value depends on the market price, which can fall.